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Midlife invited me to begin again.
Travel helped me rebuild — stronger, freer, and finally me.
I’m Joanna, founder of Midlife Butterflies — here to guide women like you into the most liberated chapter of your life.
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Scroll down to ready my story...The Awakening of a Midlife Butterfly
The Spark
The Wanderlust Years
Free to ask: What else is out there? And who might I become if I find it?
The Unraveling
The Road Back to Me
So, I did what any wildly practical, slightly unhinged woman might do:
I packed up my house, grabbed a backpack, and hit the road—alone.No plan. No five-star hotel. Just a deep pull toward freedom and the wild hope that I could find myself again somewhere far from the life I’d built.
And I did.Â
On winding trains through Sri Lanka.Â
Through sun baked valleys in Northern Vietnam.
In ancient temples in India.
On the coral reefs of Borneo.
And in the tropical silence of an Island in the South of Japan.
Each journey peeled back another layer—of fear, of expectations, of who I thought I was supposed to be. And in that shedding, I found her again:Â
✨ The woman. ME.
✨ The one with fire, vision, and new dreams for herself.
✨ The one who trusts herself
✨ The one who listens to herself.
✨ The one who knows that midlife isn’t a crisis—it’s a cosmic invitation.
Midlife isn't the end...its the beginning !!
How Travel Heals
It holds up a mirror;
It strips away the noise.
It teaches resilience.
It ignites self-trust.
It reconnects you with your essence—beyond the mother, partner, caregiver, or professional.
You’re not too late.
You’re just in the chrysalis.
And your call to adventure is already whispering.
The first step?
It might be a new dream.
It might be a flight ticket.
It might be saying “yes” to yourself for the first time in decades.
Whatever it is—
This is the moment your wings remember who they are.
You in?
The Midlife Butterfly Effect™ FrameworkÂ
You’re not broken. You’re becoming.
The Midlife Butterfly Effect™ isn’t just a philosophy—it’s a practical, soulful framework that supports midlife women through transformation using the power of travel, self-inquiry, and community. Whether you're craving adventure, healing, clarity, or connection, this is your path to reclaiming yourself. It invites you to let go of limiting beliefs, rediscover your true self, and create a bold new vision for your life.
Self Awareness & Acceptance
Reconnect with your inner voice
Release perfectionism and guiltÂ
Reflect on your path with curiosity and care
Cultivate self-compassion and emotional clarity
"This is the moment you pause, listen deeply and reclaim your narrative."
 Transformation Through Action
Take steps aligned to your true self
Rebuild confidence through exploration
Say yes to what lights you upÂ
Trust your inner compass
"You don't need the whole map-just the next step."
Community & Connection
Connect with like-minded women
Share stories and support
Be seen, heard, and celebratedÂ
Rise together through sisterhood
"In community, we rediscover our strength."
Have you ever felt invisible in midlife? Like the world stopped seeing you just as you were finally becoming yourself?
This is the moment to be seen again
Why Travel Isn’t Just a Break — It’s a Mirror
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Travel isn’t just about seeing the world—it’s about seeing yourself, clearly and courageously. For women in midlife, travel offers something far deeper than a change of scenery. It gives us space to rewrite the narrative, reclaim our identity, and awaken the woman within.
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87% of women over 50 say travel helps them reconnect with their identity.
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79% of women report long-term personal growth through intentional travel.
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65% of solo women travelers say travel sparked a major life shift.
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Transformational travel boosts life satisfaction and identity clarity.
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Are you ready to write your new chapter?
What is the Midlife Butterfly Effect??
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Now, It's Your Turn - Take The First Step
The Seekers
Rewrite your story through guided, reflective, transformational travel.
Kerry Neilson
 Jo doesn’t just love travel — she is travel.
Warm and wildly seasoned, she’s the real deal for women ready to step into solo adventures.
With Jo in your corner, you’re not just planning a trip — you’re reconnecting with who you really are.
Midlife Butterflies is the sign you’ve been waiting for: it’s not too late, and you’re not too old.
It’s your time.
Christine Carlsson
Traveling solo through Japan with Jo’s guidance was more than a trip — it was a transformative experience. From Tokyo’s buzzing energy to Kyoto’s quiet beauty, every part of the journey was carefully curated to make me feel confident, connected, and deeply immersed in the culture.
Jo’s support felt like having a wise, well-traveled friend in my corner — someone who had walked this path herself and understood the emotional as well as the logistical side of solo travel. Her deep knowledge of Japan, her detailed maps, and her thoughtful insights into everything from food to local customs gave me the freedom to explore with ease and joy.
What set Jo apart was her ability to anticipate what I’d need before I even knew it — small touches that turned my solo trip into a soulful, empowering journey. I came home not just with memories, but with clarity, confidence, and a deeper sense of self.
If you’re seeking more than just a holiday — if you’re ready to reconnect with yourself through the power of travel — Jo is the person to guide you.”
— Christine
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Amanda Desmares
Hi, I’m Amanda from the Northern Territory.
I’d never travelled solo before India. I posted in a Facebook group, unsure and overwhelmed — and Jo responded. From that first emotional chat, she supported me with love, encouragement, and real guidance.
With Jo’s help, I didn’t just travel, I stepped into a stronger, braver version of myself.
