Ready to Rewrite Your Next Chapter?
Midlife isn't the end...It's your call to Adventure.
Self Awareness & Acceptance
Reconnect with your inner voice
Travel & Transformation
Take steps aligned to your true self
Community & Connection
Connect with like-minded women
What is The Midlife Butterfly Effect™?
It’s not just a brand. It’s a movement.
The Midlife Butterfly Effect™ is a call to all women who feel the flutter of change deep in their belly — a quiet but powerful knowing that life has more in store. It’s for those standing at the crossroads of “what now?” and “what’s next?”, ready to reclaim their identity, rewrite their narrative, and rise.
Rooted in personal growth, global travel, and collective empowerment, this movement invites midlife women to shed expectations, embrace curiosity, and transform from the inside out — just like the butterfly.
This is a rite of passage. A revolution of self.
Not a reinvention — a remembering.
Whether you’re navigating menopause, an empty nest, a major life pivot, or simply the urge to feel alive again, The Midlife Butterfly Effect™ offers tools, inspiration, and a community of kindred spirits to support your flight.
EXPLORE THE JOURNEYHi, I’m Joanna –
cultural explorer and founder of Midlife Butterflies.
Like many women when they hit midlife, I stood at the edge of a chapter I hadn’t planned for—uncertain, burnt out, sick of feeling guilty, not really knowing who I was anymore and no longer fulfilled by the roles I had been living. In menopause, a chapter I certainly hadn't been prepared for, and a looming empty nest...
I found myself asking: Is this all there is?
So, I began a global journey to rediscover my joy — and now I help women like you do the same. If you’re seeking change, connection, or courage... you’re in the right place.
Read More About Joanna's Story
Take The First Step
The Seekers
Rewrite your story through guided, reflective, transformational travel.
Embracing Transformation & Empowering Women
Our mission is to create a safe and supportive space where women can share their experiences, ask questions, and offer advice about traveling solo. We believe in the strength, resilience, and empowerment of women, and strive to foster a community where every member feels confident and inspired to embark on their own solo adventures.
Our focus is on seeking solo travel experiences that often center on cultural immersion and adventurous destinations.
We encourage one another, value community, and prioritize wellbeing activities. As lifelong learners, we cherish the cultural experiences and personal growth that come with solo travel.
Co-Create a Retreat or Tours
Are you looking to create an extraordinary retreat or tour? I'm here to collaborate with you!
Unique Experience: Let’s design a memorable retreat or tour that resonates with your audience.
Marketing Partnership:Â Together, we can promote the event to reach a wider audience.
Support and Guidance: I’ll provide full support throughout the planning process.
Kerry Neilson
 Jo doesn’t just love travel — she is travel.
Warm and wildly seasoned, she’s the real deal for women ready to step into solo adventures.
With Jo in your corner, you’re not just planning a trip — you’re reconnecting with who you really are.
Midlife Butterflies is the sign you’ve been waiting for: it’s not too late, and you’re not too old.
It’s your time.
Amanda Desmares
Hi, I’m Amanda from the Northern Territory.
I’d never travelled solo before India. I posted in a Facebook group, unsure and overwhelmed — and Jo responded. From that first emotional chat, she supported me with love, encouragement, and real guidance.
With Jo’s help, I didn’t just travel, I stepped into a stronger, braver version of myself.
Ready for a Monthly Dose of Midlife Magic?
Sign up for Letters from a Midlife Butterfly—a soulful newsletter filled with retreat news, travel inspiration, behind-the-scenes stories, and exclusive offers for women rewriting their next chapter.
Launching 4th August 2025Â
✨ Join the journey. Your wings are waiting.
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