Ready to Rewrite Your Next Chapter?
Midlife isn't the end...It's your call to Adventure.
Are you coming to Puglia?? come join us for the Midlife Butterfly Retreat on the 21st - 28th September 2025
Click here for more info
 Hi, I’m Joanna – cultural explorer, midlife alchemist, and founder of Midlife Butterflies.
Like many women when they hit midlife, I stood at the edge of a chapter I hadn’t planned for—uncertain, burnt out, sick of feeling guilty, not really knowing who I was anymore and no longer fulfilled by the roles I had been living. In menopause, a chapter I certainly hadn't been prepared for, and a looming empty nest...
I found myself asking: Is this all there is?
So, I began a global journey to rediscover my joy — and now I help women like you do the same. If you’re seeking change, connection, or courage... you’re in the right place.”
What You’re Feeling Isn’t Just You.  It’s the Midlife Wake-Up Call.
You’ve spent years showing up for everyone else — children, partners, careers, aging parents.
Now… well you’re not sure what’s next.
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You Might Be Feeling...
- Life doesn’t fit anymore
- Who am I, really?
- Craving freedom, stuck in fear
- Always busy, never fulfilled
- Longing for something more
- Body changing, confidence fading
- Feeling invisible and overlooked
- Afraid to leap — or stay
- Missing the old, brave you
Imagine if...
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- You booked a trip....and found yourself
- You felt safe being fully you
- You swapped busy for presence
- You found your people — at last
- You said “yes” without guilt
- You walked barefoot into your power
- You left the noise and heard your truth
- You explored the world to reconnect within
- You remembered how to dream again
- You returned home reborn
What is The Midlife Butterfly Effect™?
It’s not just a brand. It’s a movement.
The Midlife Butterfly Effect™ is a call to all women who feel the flutter of change deep in their belly — a quiet but powerful knowing that life has more in store. It’s for those standing at the crossroads of “what now?” and “what’s next?”, ready to reclaim their identity, rewrite their narrative, and rise.
Rooted in personal growth, global travel, and collective empowerment, this movement invites midlife women to shed expectations, embrace curiosity, and transform from the inside out — just like the butterfly.
This is a rite of passage. A revolution of self.
Not a reinvention — a remembering.
Whether you’re navigating menopause, an empty nest, a major life pivot, or simply the urge to feel alive again, The Midlife Butterfly Effect™ offers tools, inspiration, and a community of kindred spirits to support your flight.
Take the first step...
Start your Journey...What other women are saying...
Kerry Neilson
Jo doesn’t just love travel — she is travel.
Warm and wildly seasoned, she’s the real deal for women ready to step into solo adventures.
With Jo in your corner, you’re not just planning a trip — you’re reconnecting with who you really are.
Midlife Butterflies is the sign you’ve been waiting for: it’s not too late, and you’re not too old.
It’s your time.
— Kerry
Amanda Desmares
Hi, I’m Amanda from the Northern Territory.
I’d never travelled solo before India. I posted in a Facebook group, unsure and overwhelmed — and Jo responded. From that first emotional chat, she supported me with love, encouragement, and real guidance.
With Jo’s help, I didn’t just travel, I stepped into a stronger, braver version of myself.
 - Amanda
Lets stay connected !
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✨ Join the journey. Your wings are waiting.